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 AWARDS SEEK TO RECOGNISE REGION’S MARKETING ANDREW TAKES CHAIR OF INSTITUTE’S REGIONAL BOARD TEN TIPS FOR SMALL BUSINESSES’ INTERNET MARKETING |
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AWARDS SEEK TO RECOGNISE REGION’S MARKETING [Friday 11th April] |
| PRESS RELEASE The Chartered Institute of Marketing’s East of England region is calling for marketers in the region to consider entering the East of England Marketing Excellence 2008 awards. The Institute, a leading international professional marketing body, is launching the awards in partnership with regional media business Archant. Entries are now open for this second year, and are expected to again be very popular. “Last year’s winners and runners-up benefited from not only the satisfaction of gaining industry acknowledgement but also the publicity and acclaim associated with being involved,” explains Jonathan Hart, regional director for the East of England. “The awards salute the very best in marketing from Norfolk, Suffolk, Cambridgeshire and Essex. Entries are welcomed from the very smallest business to the largest players in the area.” Entries can be accepted from agencies, in-house teams or individuals. Categories cover campaigns, customer relations strategies, social responsibility, brands, products, services and outstanding individual achievement. The Brand Excellence Award, sponsored by Turton Middleton, is open to organisations that demonstrate that they have enhanced their business performance through the effective positioning and promotion of a corporate brand. The New Product or Service of the Year Award, sponsored by Further, is open to any product or service in any sector that has grown from launch no earlier than January 1, 2005 and which has achieved outstanding commercial success through the application of marketing. The Product or Service of the Year Award is open to any company in the services sector that would like to achieve recognition as a leader in services marketing, or any company that has a product that they would like to achieve recognition for. Steeles Law is the sponsor for this category. The winner of the Young Marketer of the Year Award will be an individual who is aged 27 or under on January 1 2008, and may work in any role and in any marketing sector or be self-employed. The individual can make entries, or others may nominate. The sponsor for this award is Reed Marketing & Creative Archant is sponsoring The Campaign of the Year (Consumer). A company will win this who can show that a marketing campaign they have run aimed at consumers has reached the desired outcomes. The award for the Campaign of the Year (business-to-business) will be won by a company that can show that a marketing campaign that they have run aimed at businesses has reached their desired outcomes. OTW Imaging is the sponsor for this award. The Corporate Social Responsibility Award, sponsored by Norwich Union, will recognise companies that have a clear corporate social responsibility policy. Companies from any marketing sector are eligible to enter and companies will be able to give examples of their policies. These could range from environmental policies, voluntary work schemes, and charity support or community involvement. Marketing is changing and marketing departments cannot ignore the power of digital media. The On-Line Effectiveness Award has been introduced this year to recognise best practice in the online arena. Judges will be looking for an example of a flagship campaign in which a site and its marketing have achieved exceptional results and client ROI. The sponsor for this category is Foolproof. The winner of the Marketing Excellence Award, sponsored by The Chartered Institute of Marketing, will be selected from among the overall finalists in each of the other ten entry award categories. The overall winner of the Marketing Excellence Award will be awarded to the organisation that, in the judges' opinion, presents the best overall marketing organisation. “The region is full of bright marketers and businesses,” concluded Jonathan. “We are looking forward to being able to publicly recognise the best marketing talent in the East of England and being able to encourage them to stand up and be applauded.” More information and an application form can be found on www.cimfolk.co.uk . The closing date for entries is Thursday 24 April. The winners will be announced at a special dinner in Norwich on Friday 5 June 2008. ENDS Notes to editors: For further assistance, kindly contact Amy Claridge on 01522 698 698 / 07770 764446. Last year’s winners (n.b. last year was restricted to Norfolk & Suffolk only): Brand Excellence Award: Beat - The national charity for beating eating disorders was re-branded from the Eating Disorders Association in February 2007. The re-brand cost just £7500 but the edgy and accessible image has proved a hit. Within two months of the re-launch, which diverted no funds away from those that need help, the charity was reaching twice as many people who needed help. Numbers of volunteers doubled and Beat is receiving more press coverage than ever before. New Product or Service of the Year Award: Ryan Insurance Group - Ipswich based Ryan Insurance Group are enjoying considerable success after spotting an opportunity in the market for ‘Bed and Breakfast’ Insurance. After considerable research their policy closely reflects what B&B proprieties actually require and does not try to up sell unnecessary cover. The product has been rolled out by working closely with the tourist boards and publications, sponsoring trade events and direct marketing. Product of the Year Award: Challs International with their product Buster. Small family run company Challs International, are competing successfully with corporate giants by creating a niche market for their plug cleaning products. The company has set its Buster cleaning range apart from the rest by segmenting Buster into four products that are designed for specific purposes. Two freshening products are produced, one for the Kitchen and the other for the Bathroom as well as two cleaning products again with one for the bathroom and the other for the kitchen. Marketer of the Year: Simon Middleton. Simon Middleton set up the Simon Middleton Company in 2005 creating a unique and sustainable business as a specialist brand and creative thinking company. The business offers an unashamedly complex mix of staff development, senior level coaching, brand strategy, design and marketing communications. Simon’s fresh approach to marketing the company, and himself particularly impressed the judges. Young Marketer of the Year: Sarah Monk. Sarah Monk was the first and only marketer at Great Yarmouth College. She has brought about wholesale changes, new directions and improvements to the colleges brand image by driving initiatives to widen the college’s reach and appeal, which has seen attendance increase by 8.5%. The judges were particularly impressed by Sarah’s integration throughout the college and the setting up of a marketing advisory group. Campaign of the Year (Consumer): Fox Murphy with their “Don’t be a Loser “ road safety campaign. Fox Murphy and Norfolk County Council with their “Don’t be a Loser “ road safety campaign. The campaign was set up to save young lives following a brief from the Norfolk Road Casualty Reduction Partnership and tackled the sad fact that although young drivers only account for 10% of cars on the road, in 2005 almost 30% of people killed on Norfolk roads were young people. The campaign spoke to young people in their own language, but showed the real impacts of dangerous driving. Judges were impressed with the different communication methods used and the variety of materials produced. Campaign of the Year ( Business to Business): Signs Express Limited Norwich based, Signs Express Limited, undertook a complete re-brand to develop a strong corporate identity. This highlighted Signs Express as a forward thinking, creative company, focusing on quality and service on a national scale, but with local understanding. The judges felt they had re-branded as a forward thinking company and were impressed with the strength of the creative. CRM excellence Award (Consumer): The Works with their “The Big 3” campaign. The Works launched the Big 3 loyalty scheme after the Goymour Group acquired three of Norfolk’s top visitor’s attractions, Banham Zoo, Africa Alive! and Dinosaur Adventure. The Big 3 scheme captures customer data between all three attractions enabling them to communicate to their target audience frequently and directly. The judges were particularly impressed with the way that this campaign had been thought through. Corporate Social Responsibility Award: Strattons Hotel. Judges thought that the Strattons Hotel in Swaffham really carried through its statement of “offering luxury experiences without sacrifices to the environment” in everything that they did. The hotel invests heavily in its staff, uses local food produce, invests in the local community and even offers a 10% discount to guests who arrive by public transport! The Marketing Excellence Award: Strattons Hotel were awarded this award by impressing the judges with their ethos of “offering luxury experience without sacrifices to the environment” and for continuing this message throughout all of the marketing channels and communication that they produce. The other finalists in this category were The Works and Challs International, with their product Buster. About The Chartered Institute of Marketing: The Chartered Institute of Marketing is the leading international professional marketing body with some 50,000 members worldwide. First established in 1911 it has for almost a century defined the marketing standards that operate in the UK and is the global champion of best marketing practice. The Institute exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners, enabling them to deliver exceptional results for their organisations. It does this by providing membership, qualifications and training to marketing professionals around the world. For more information please visit: www.cim.co.uk [  ] Top of page |
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ANDREW TAKES CHAIR OF INSTITUTE’S REGIONAL BOARD [Tuesday 18th March] |
| PRESS RELEASE The Chartered Institute of Marketing’s East of England regional board is delighted to announce that Stowmarket man Andrew Chalk, a Fellow of the Institute, has taken on the role of chair from Mike Smith who has retired from the role after four years in post. Andrew will combine this role with his current one of championing The Chartered Institute of Marketing’s Small Business Group in the East. A marketing graduate with over twenty years experience, Andrew holds the diploma of the Chartered Institute of Marketing and is a Chartered Marketer. He last year founded marketing consultancy Outside In Marketing Limited. The role of the regional board chair is to represent the East of England within the national structure of the Institute and chair the board’s activities, which include financial management, events programming and membership attraction and retention as well as pioneering new ideas. Jonathan Hart, regional director for The Chartered Institute of Marketing in the East is delighted that Andrew has taken the role. “Andrew’s strategic management and business planning experience will contribute much to our regional board and will build on Mike Smith’s excellent work. Andrew’s efforts will contribute to the vibrant marketing industry evident in this region.” ENDS Note to editors: Andrew Chalk may be contacted direct on 01449 782042. For assistance, kindly contact Amy Claridge on 01522 698 698 / 07770 764446. . About The Chartered Institute of Marketing: The Chartered Institute of Marketing is the leading international professional marketing body with some 50,000 members worldwide. First established in 1911 it has for almost a century defined the marketing standards that operate in the UK and is the global champion of best marketing practice. The Institute exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners, enabling them to deliver exceptional results for their organisations. It does this by providing membership, qualifications and training to marketing professionals around the world. For more information please visit www.cim.co.uk [ ] Top of page |
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TEN TIPS FOR SMALL BUSINESSES’ INTERNET MARKETING [Tuesday 18th March] |
| PRESS RELEASE The Chartered Institute of Marketing’s Small Business Group (SBG) is busy in the East of England, led by regional board chair and SBG regional champion Andrew Chalk FCIM. For media use, here are ten tips for small businesses to consider when making sure that their website is an effective marketing tool. Please use as you wish, but please credit “The Chartered Institute of Marketing’s Small Business Group”. (You can use these tips as a quote from Andrew if you wish.) By 2010, forecasters estimate that retail online sales could reach £60 billion – that’s a staggering 20% of all retail sales. And the ‘eBay generation’ – the youth currently in education who are familiar with using the web to shop at home - will become keen to apply the same approach in the workplace when their careers start. The small business that ignores this approaching mindset is passing by a massive opportunity or possibly risking business survival. These ten tips from The Chartered Institute of Marketing will help the small business get into the right frame of mind for effective online marketing. 1. First things first. Consider what you want your web site to achieve, whether that’s driving phone enquiries, informing customers or selling products. Then give thought to the technology, and stay focused on your original objectives. 2. Take a common sense approach to your web site. Put yourself into the position of the customer and think about all the services you would want to see to make your online experience a good one, such as providing a telephone number to support online customer service. 3. Don’t be text lazy. Remember that writing for the web requires special skills. Don’t just lift chunks of text from your brochure. People absorb information more slowly online, they prefer it in small chunks and they don’t like to scroll through yards of text. And always write from the customer’s perspective. 4. Be realistic. Web sites that look pretty but don’t work and those that are technically perfect but as dull as ditch-water are not going to help your overall marketing activities. Use your head, not your heart when planning your site. 5. Beat the same drum. Make sure that your web site accurately reflects your brand and reflects the rest of your marketing activity’s characteristics. 6. What’s in it for them? People return to web sites that offer more than just information. A free advice guide, online discounts, downloadable guides or an online workshop are the type of added extras that will have visitors coming back. 7. Make the typos work. Remember that some people are not the best typists or spellers. When looking for ‘Chalets in Switzerland’ for example some might type ‘Challets in Switzerland’ or ‘Chalets in Switserland’. Anticipate typos and include them in your key words lists. 8. Quality links. Links to other sites isn’t just about currying favour with them. Online relationships should match those you form in other areas of your marketing activity. Think quality, not quantity. 9. Make it deliver. Make your web site earn its keep and deliver real results. The objective of a good site should be to ultimately create new business, not just to encourage people to get in touch. 10. Look & learn. Don’t be too proud to look and learn from existing successes. Web sites such as eBay succeed because they are fun, easy to use, secure and keep the user informed about what’s happening with their purchase. It’s a model many marketers could successfully emulate. To know more about the events organised in the East that may be useful to small businesses and marketers, please visit www.cim.co.uk/events ENDS Note to editors: For assistance, kindly contact Amy Claridge on 01522 698 698 / 07770 764446. The Small Business Group offers owners and managers of SMEs access to marketing knowledge, skills and expertise that may have been beyond their reach previously, making good marketing techniques appropriate, affordable and accessible. About The Chartered Institute of Marketing: The Chartered Institute of Marketing is the leading international professional marketing body with some 50,000 members worldwide. First established in 1911 it has for almost a century defined the marketing standards that operate in the UK and is the global champion of best marketing practice. The Institute exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners, enabling them to deliver exceptional results for their organisations. It does this by providing membership, qualifications and training to marketing professionals around the world. For more information please visit www.cim.co.uk [ ] Top of page |
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