Marketing

Chrimson creates and manages insightful and individual Market Research programmes, then analyses and presents the results with clarity and intelligence.

Although we have a powerful Internet capability and use sophisticated data software, neither dictates our approach. Our questionnaires are written in close consultation with you and are designed to provide you with real, practical answers to important commercial questions, and to explore the full potential of your client relationships.

We are not limited to any specific sector, nor do we dabble in consumer opinion - we are firmly rooted in the business-to-business world. Above all we are straight-talking and down to earth.

Press - 2nd life

SECONDLIFE is a huge virtual world with nearly 3,000,000 users. Companies such as IBM, Dell, Circuit City and CNET have substantial operations in SecondLife and although the world is virtual it is a great place to make real dollars.

Over the next couple of months we will be setting up an office for Chrimson and helping some of our customers, such as Pawn Brokers and BSkyB, do business in Second Life. You can come and visit us at CHRIMSON CENTRE, MOUSE POINT (872, 20).

Our virtual staff are James Earl and Tom Wheaton so look us up if you’re online.

Blogging advice

Corporate blogging is a huge subject so I’m going to start by assuming that your interest in corporate blogging is for external communication. Blogs for internal consumption are very valuable particularly in large companies but this blog is about online marketing so I’m going to ignore internal blogs in this post. The most popular blogging applications are Blogge, Blogspot and WordPress.

Blogs are Conversations

I don’t really like the term “corporate blogging”. Companies don’t blog, people do. Every post on your blog should be from a named person and should be written in the first person in a conversational tone. At work, most of us are a bit more formal in how we talk so a corporate blog should also be a bit more formal than a personal blog but it should still be clear that it’s been written by a human being.

It’s also vital that your blog software has good support for comments and trackbacks from other people’s blogs. Your blog is a conversation, not a speech, so you need to let your readers contribute.

Posting Frequency

There are successful blogs that survive with monthly posts but that is very unusual. Generally I’d advise blogging once or twice a week. It’s also a really good idea to blog on a schedule, such as every Tuesday or Friday. One of the blogs I read is published every Thursday and I look forward to it all week and I feel very let down when it’s not published for some reason.

However it is more important that the quality of your posts is high. If you really don’t have anything interesting to say then it’s better not to blog even if it does mess up your schedule.